Influencer marketing has emerged as a powerful tool for brands globally. By leveraging the reach and credibility of social media influencers, companies can engage with their target audiences in a more authentic and relatable way. However, in Kenya, the implementation of influencer marketing has often missed the mark.
I know this sounds like click baiting but I have been in the marketing space long enough to know that any impactful marketing will suck, at least to you as the marketer. Our philosophy is that advertising is not marketing. Marketing is about solving ...
Last year, I joined Duketrah Fisheriess Nigeria as a Junior Tech officer under the SasaKazi programme. I was required, for a period of 4months to help the Duketrah with 'its digital needs'. While this was an umbrella term for those of us under the pr ...
In today’s competitive marketplace, standing out is more challenging than ever. At Entirety Solutions, we understand the unique dynamics of the Kenyan market and the importance of building a strong brand presence. Here are ten proven strategies to bo ...
I know, the title is a little discouraging, but hear me our. I swear, this is worth your read. You are probably researching on creating websites in Kenya, and before you think of website development companies in Kenya lend me your 5 minutes. See, I h ...
Social media has become an integral part of any successful digital marketing strategy. But how can you measure the effectiveness of your social media efforts and understand the impact they have on your website's performance? This is where Google Anal ...
As a digital marketer or a small business owner, establishing a strong online presence is crucial for the success of small businesses and startups in Kenya. However, many entrepreneurs face the challenge of limited resources when it comes to digital ...
Introduction to Google Ad Services I have a confession. I always google anything I have little information about. Especially if i am travelling on in a new town. I catch myself searching for restaurants and comparing prices online and this often i ...
The SEO scene is fast changing. There are so many tools out there to help you with SEO and Keyword research, but what is the chance that we as marketers can use AI for Keyword research? Well, I asked myself this question and decided to try out Gemini ...
Everyone marketing their business online is looking for more leads that would potentially translate to more sales. If you are reading this article, you already know the importance of getting a website so I won’t bore you with preliminaries. Depending ...
